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Veuve Clicquot + Yayoi Kusama : two “grandes dames” together

Oct 28, 2020 • 1 min
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Digital & Sales Manager

Its iconic yellow, its famous coat of arms and its unconventional creations... Veuve Clicquot's image and reputation are already well established. This year, the Champagne House teamed up with Japanese artist Yayoi Kusama, who was tasked to come up with a design for the Grande Dame 2012

Having given Yayoi Kusama carte blanche, the Veuve Clicquot Champagne House, known for supporting various women's causes, has once again amazed everyone. The artist has decked the champagne’s label and gift box with polka dots and flowers, recurrent themes in her work.

This is not, however, Yayoi Kusama’s first collaboration with Veuve Clicquot as she already worked with the Champagne House in 2006, when she “revisited” the iconic portrait of Barbe Nicole Ponsardin, known as "the Grande Dame of Champagne". She has pulled it off again in 2020, bringing us a bright, colourful collaboration, reflecting Veuve Clicquot's own quirky style.

In addition to the design for the bottles, the artist has created "My Heart that Blooms in the Darkness of the Night", a work that follows on from her "Flowers that Bloom at Midnight", to adorn a limited edition of 100 magnums.

Although its spirit may be ever more visionary and unconventional, the Champagne House remains firmly focused on the quality of its Champagnes. The Grande Dame champagne, an ode to the Pinot Noir much loved by the Veuve Clicquot herself and beautifully brought out in this champagne, reveals the expression and intensity of an outstanding vintage.