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Perrier-Jouët: Belle Époque for Séverine Frerson

Dec 3, 2020 • 2 mins
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Team Grappers

With only seven cellar masters over its 200 years existence, Perrier-Jouët has just experienced a rare moment in its history with the passing of the baton from Hervé Deschamps to Séverine Frerson.

Hervé Deschamps, who joined Perrier-Jouët in 1983, was the custodian of the Champagne House’s complex floral style. He leaves behind a legacy which includes the creation of some iconic champagnes: the "Blanc de Blancs" and the "Belle Époque Blanc de Blancs".

After several years working side-by-side, the official handover between the two cellar masters took place at the end of 2020. As tradition dictates, Hervé Deschamps presented Séverine Frerson with the key to Eden, the cellar that houses the Champagne House's rarest champagnes, as well as the historical cellar books containing the observations and notes of the previous cellar masters.

It is now incumbent on Séverine Frerson to perpetuate the House style. This winemaker now at the top of her profession, whose watchwords are passion, memory and intuition, thus becomes Perrier-Jouët's eighth cellar master.

"In Rose-Adélaïde Jouët, I see a woman of character and independence, just like me."

At the age of 15, she decided that her future profession would be that of an oenologist. A native of the Champagne region, she obtained her oenology diplomas at the University of Reims before starting her career at Piper-Heidsieck working alongside Régis Camus. Her talent and determination would later propel her to the position of cellar master at Perrier-Jouët.

Blending is my favourite step in the crafting of a champagne. It is a truly magical moment when intuition, passion, creation, emotion and memory come together with an exceptional intensity. For me, blending represents the pinnacle of a cellar master's art.
Séverine Frerson
Cellar Master at Perrier-Jouët

The challenge of perpetuating the Champagne House's style and quality while projecting it into a promising future is one that Séverine Frerson will no doubt rise to with great panache.